Grouper is Crackle - Beta

I was looking through my Bookmarks here on firefox when I ran across a like i had on Grouper, but instead the link sent me to the homepage of Crackle - Beta. Looks cool too.

Yep, Cool huh? I dont really know what the deal is with it other than the change to http://crackle.com/


According to The About Section

Crackle, a Sony Pictures Entertainment Company formerly known as Grouper, is a streaming entertainment network dedicated to the discovery and development of pioneering video creators across a diverse range of genres. Crackle delivers programmed and customized video streams to a global audience via a multi-platform syndication network that includes Sony devices, IPTV, leading social networks and one-click viral web distribution. Crackle launches the most innovative creators with on-going collaboration with Sony Pictures Entertainment and other leading media partners.

http://crackle.com/about/

Good Stuff eh?